We're working on multiple fronts:

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Partnerships with brands and businesses.  This is our central, founding vision:  that businesses with aligned values can deepen their brand, engage their customer, and create unprecedented visibility through product offerings and storytelling that carry a rescue message.  See more about this initiative under Brand CoLab.  

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​​Support for emerging and growing rescue-oriented brands.  There are passionate entrepreneurs seeking to make a difference in rescue as they grow their businesses.  We're here to support them as investors and strategic partners.

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Support for shelter and rescue organizations.  We are developing materials and programs to help local organizations increase their visibility with low cost.  Our model is to create new levels of visibility in communities so that rescue is on everyone's mind.  

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Tools for volunteers.  Most volunteering focuses on helping at shelters - but there's another opportunity:  to be a marketing voice.  We're developing brand collateral for people who want to be rescue brand ambassadors.

 

New brands and products.  We're developing product and brand prototypes that can effectively carry the rescue message, blending cause and commerce.  ​

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Research, education, community engagement.   We maintain a research alliance with The University of Arizona and engage also to help educate and deepen communities' awareness and understanding of rescue.

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